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Jón Hugo Bender

Sales & Operation Representative

Hugo is a Sales and Operations Representative at Six Rivers, bringing his lifelong passion for fishing and a newly earned degree in Business Administration to his multifaceted role. Known for his positive attitude and ever-present smile, Hugo  has been guiding from a young age and has a deep-rooted enthusiasm for the sport.

At Six Rivers, he manages projects, sales, and marketing, handles customer service, and oversees social media and website content. He also supports conservation tasks, guide management, and seasonal preparations at the lodges.

Hugo’s blend of expertise, adaptability, and dedication to Six Rivers make him a versatile and valued team member as the company evolves.